![2025 WAEC Marketing (Essay & OBJ) Answers [14th May]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijWptqT4I99qnDZuMifrLn4n73Ac5egdabYjPqqgI0trIVDx1hYlCsVwyqGESntqPDwMBOFwVp16CtQZPuQNI9D3WB77Y-FQs-AqLqV3nXJbytg_jSSDrj1h6oLGkZTMuRwLzfkbkpBcs/s1600/WAEC+LOGO.png "2025 WAEC Marketing (Essay & OBJ) Answers [14th May]")
Wednesday, 14th May 2025
WAEC 2025 MARKETING OBJECTIVES (OBJ) ANSWERS
1-10: DDDCBAABBA
11-20: BCBDDCDDBB
21-30: ACCDBDCBCA
31-40: BACDBCCDCB
2025 WAEC MARKETING ESSAY (THEORY) ANSWERS:
(1a)
(i) Industrial product - Industrial printer
(ii) Consumer product - Packs of noodles
(1b)
(PICK ANY FOUR)
(i)
Industrial product is used for business or production purposes while
consumer product is used for personal or household purposes.
(ii) Industrial product helps generate income or support operations while consumer product satisfies personal needs or wants.
(iii)
Industrial product is usually bought by organizations or businesses
while consumer product is bought by individuals for personal use.
(iv)
Industrial product often requires technical knowledge to operate or
install while consumer product is easy to use and requires little or no
expertise.
(v) Industrial product is often bought in smaller
quantities but at higher value while consumer product is usually bought
in larger quantities but at lower value per unit.
(vi) Industrial
product has a longer buying process with more formal procedures while
consumer product is purchased quickly with simpler decision-making.
(1c)
(PICK ANY FIVE)
(i) Problem recognition: Mr. John realized there was a need for food items for his daughter's birthday party.
(ii) Information search: He looked for information on where to buy the noodles, considering brands, prices, and availability.
(iii) Evaluation of alternatives: He compared different brands or pack sizes based on quality, cost, and taste.
(iv) Purchase decision: He selected the most suitable option and made the purchase.
(v)
Pre-purchase planning: Mr. John might have planned how many packs of
noodles were needed based on the number of expected guests.
(vi)
Influence of external factors: His decision may have been influenced by
advertising, store promotions, or recommendations from friends or
family.
(vii) Establishing Criteria: He determines the criteria for selection, such as taste, price, and quantity.
(2a)
(PICK ANY ONE)
Sales
promotion is a short-term marketing strategy used by businesses to
increase the demand for a product or service through incentives,
discounts, and special offers.
OR
Sales promotion refers
to all marketing efforts, other than personal selling, advertising, and
publicity, that stimulate consumer purchasing and dealer effectiveness,
such as coupons, samples, contests, and discounts.
(2bi)
(PICK ANY ONE)
Coupon:
This is a certificate or code that offers customers a discount or
rebate when purchasing a product. It encourages trial and repeat
purchases.
OR
Coupon: This is a promotional tool that offers customers a discount or special offer when they purchase a product or service.
(2bii)
(PICK ANY ONE)
Sample:
A sample is a small quantity of a product given to consumers for free
to encourage them to try the product and potentially buy more in the
future.
OR
Sample: A sample is a free trial portion of a
product given to customers to promote awareness, encourage trial use,
and boost future sales.
(2biii)
(PICK ANY ONE)
Premium: A
premium is a reward or gift offered to customers when they buy a
product. It can be a free item or a low-cost item that adds value to the
purchase.
OR
Premium: This is a free or low-cost item
offered as an incentive to encourage the purchase of a product or
service, often used to attract or reward customers.
(2biv)
(PICK ANY ONE)
Contest:
A contest is a promotional activity where consumers participate in a
competition and winners receive prizes. It helps create engagement and
increase brand awareness.
OR
Contest: This is a marketing
strategy where customers compete for a prize by performing a task, used
to engage consumers, promote products, and increase brand awareness.
(2c)
(PICK ANY FIVE)
(i) Magazines have a long shelf life and are often kept for future reading
(ii) They offer high-quality images and print that enhance the visual appeal of ads
(iii) They target specific audiences based on interests or professions
(iv) Magazines are read by a loyal and engaged audience
(v) They allow detailed product information and storytelling
(vi) Ads in magazines are less likely to be ignored compared to digital ads
(vii) National and international coverage is possible through magazine distribution
(3a)
(PICK ANY FIVE)
(i) Distributors help in the bulk purchase and resale of the company’s products to retailers.
(ii) They ensure wide distribution and availability of the company’s products across various regions.
(iii) Distributors provide storage facilities that help preserve the goods before reaching consumers.
(iv) They assist in promoting the company’s products within their areas of operation.
(v) Distributors serve as a link between the manufacturer and the final consumer.
(vi) They offer feedback and market intelligence to the manufacturer about customer needs.
(vii) Distributors sometimes handle after-sales services and complaints from retailers.
(3b)
(PICK ANY FIVE)
(i) The nature of the product, such as whether it is perishable, fragile, or bulky.
(ii) The cost of the transport method and its impact on overall expenses.
(iii) The distance between the production site and the distributors locations.
(iv) The speed and timeliness required for delivery to meet demand.
(v) The availability and reliability of the transport mode.
(vi) The security and safety measures provided during transportation.
(vii) The accessibility of roads or routes to the distributors destinations.
(4a)
(PICK ANY ONE)
A
market union is a group or association of traders who come together
within a particular market to promote their collective interests, ensure
orderliness, and coordinate commercial activities among members.
OR
A
market union is an organized association of traders who operate within a
specific market. The union serves to regulate trading activities,
protect the interests of its members, and ensure harmony among traders.
(4b)
(PICK ANY FOUR)
(i) Regulating the prices of goods to avoid unfair competition
(ii) Protecting members from exploitation and harassment
(iii) Providing financial assistance or cooperative loans to members
(iv) Settling disputes among traders
(v) Representing members’ interests before government authorities
(vi) Organizing training and seminars for business improvement
(vii) They can provide members with valuable market information, such as trends, prices, and demand.
(viii) They can work to improve market infrastructure, such as storage facilities, sanitation, and security.
(4c)
(PICK ANY FIVE)
(i) Protects the product from damage and contamination
(ii) Enhances the appearance of the product, making it attractive to buyers
(iii) Helps in easy handling, storage, and transportation
(iv) Promotes brand identity and product recognition
(v) Provides important information such as usage instructions and expiry dates
(vi) Reduces the risk of theft or tampering
(vii) Increases the shelf life of the product
(5a)
(PICK ANY ONE)
E-marketing
is the use of electronic means such as the internet, emails, and social
media platforms to promote, advertise, and sell products and services.
OR
E-marketing refers to all forms of marketing activities carried out through electronic devices and digital platforms.
(5b)
(PICK ANY FOUR)
(i) It allows businesses to reach a wider and global audience at a lower cost.
(ii) E-marketing enables real-time interaction and communication with customers.
(iii) It provides measurable results through tools like web analytics and performance tracking.
(iv) It supports 24/7 marketing and sales without time limitations.
(v) It helps businesses to personalize marketing messages to target specific customer groups.
(vi) It enhances customer convenience through online product browsing and purchasing.
(5c)
(PICK ANY FIVE)
(i) It helps to increase the company’s sales and revenue by accessing larger markets.
(ii) It allows businesses to take advantage of global market opportunities and demand.
(iii) It helps to diversify market risks and reduce dependence on local markets.
(iv) It enables companies to achieve economies of scale in production and distribution.
(v) It promotes global brand recognition and competitiveness.
(vi) It allows companies to exploit new sources of raw materials and cheaper labor.
(vii) It helps businesses to expand their operations and gain international experience.
(6ai)
(PICK ANY ONE)
Supply: This is the quantity of a product that producers are willing and able to offer for sale at a given price and time.
OR
Supply: This refers to the amount of goods or services that sellers make available in the market depending on price and demand.
(6aii)
(PICK ANY ONE)
Wants:
These are desires or needs for goods and services that are not
essential for survival but improve comfort and satisfaction.
OR
Wants: These refer to things individuals wish to have, which are influenced by culture, environment, and personal preferences.
(6b)
-Marketing and Product Concepts (Wox Ltd):
(PICK ANY TWO)
(i) The company focuses on identifying and satisfying customer needs and wants.
(ii) It prioritizes continuous product improvement and innovation to meet quality expectations.
(iii) Customer satisfaction is seen as the key to achieving long-term profitability.
(iv) Marketing strategies are centered on delivering superior value to consumers.
-Production and Selling Concepts(Manti Ltd):
(PICK ANY TWO)
(i) The company emphasizes mass production to lower unit costs and increase availability.
(ii) It assumes that customers will buy products mainly if they are affordable and widely accessible.
(iii) Sales techniques and aggressive promotion are used to push products into the market.
(iv) The focus is on selling what the company produces rather than producing what the market wants.'
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2 Comments
What about no 6
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